PANDORA Annual Report 2017

P A N D O R A A N N U A L R E P O R T 2 0 1 7 C O N T E N T S T H E B I G P I C T U R E 4 DKKm 2013 2014 2016 2015 2017 EBITDA 20,000 15,000 10,000 5,000 0 Revenue R E V ENUE AND E B I TDA 37.3% E B I TDA MARG I N 74.5% GROS S MARG I N 68.0% RO I C 22.8 R E V ENUE DKK B I L L I ON 5.7 R E TURNED TO SHAR EHOLDE R S DKK B I L L I ON 5.3 F R E E CA SH F LOW DKK B I L L I ON 43% R E V ENUE F ROM PANDORA OWNED R E TA I L 97% R E CYC L ED S I LV E R GRA I NS I N 2 0 1 7 2.6 bn S TONE S US ED 83% BRAND AWAR ENE S S

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