Pandora_Annual_Report_2018

Q4 Q3 P A N D O R A A N N U A L R E P O R T 2 0 1 8 C O N T E N T S T H E B I G P I C T U R E 1 0 Taking top spot for responsible sourcing For the second year running, Pandora was the highest ranking company in Morgan Stanley Capital International’s annual Environmental, Social and Gov- ernance (ESG) rating of the fashion industry. In September, Pandora was com- mended for its focus on the responsible sourcing of gold and silver and our good working conditions. Taking over Taiwan distribution In August, we announced that we are taking over the distribution of our jewellery in Taiwan. Pandora now has complete ownership of the brand in Greater China (Mainland China, Hong Kong, Macau and Taiwan). For many years, Taiwan has been an important market for us and a complete ownership in Greater China will support our growth and development strategy in the entire Asia Pacific region. 10th anniversary of Pandora Club In December, we celebrated the 10th anniversary of Pandora Club. We introduced Pandora Club in 2008 to give our customers exclusive insights and access to limited editions, and today the community has nearly 13 million members. Launch of Pandora Reflexions concept In October, we launched our latest concept – Pandora Re- flexions – a collection of flat bracelets with interchange- able charms. The bracelet is our second new concept for 2018 and part of our strategy to innovate our offering across all jewellery categories. New interim joint leadership In August, Anders Colding Friis stepped down as President and CEO. An interim joint leadership team was formed with Anders Boyer as CFO and Jeremy Schwartz as COO. Programme NOW initiated In November, we launched Programme NOW to accelerate the strategic transformation of Pandora and drive sustainable growth.