Pandora_Annual_Report_2018

P A N D O R A A N N U A L R E P O R T 2 0 1 8 C O N T E N T S O U R B U S I N E S S 1 8 The Pandora Business Model Known by more consumers and crafting more jewellery than any other jewellery brand, Pandora is the undisputed leader in affordable jewellery. Our business model is built on com- petitive strengths across the full value chain, spanning design, sourcing, crafting, marketing, stores and eSTOREs. >280 thousand pieces of jewellery sold per day 4 weeks average production lead time at new facilities 85% aided awareness in key markets >300 million visits on our consumer websites 5x manufacturing capacity of the nearest competitor #1 jewellery brand in the world 2,705 concept stores worldwide 2 new innovative product concepts introduced in 2018 WORLD LEADER IN AFFORDABLE JEWELLERY STRONGEST CRAFTING CAPACITY IN THE INDUSTRY THE WORLD’S BIGGEST JEWELLERY BRAND GLOBAL NETWORK OF STORES AND DIGITAL TOUCHPOINTS Stores & eSTOREs Marketing & brand Sourcing & production Product, design & development