Pandora_Annual_Report_2018

Our design is inspired by the differences in our customers – not their similarities. They want relevance in their jewellery, with room to create their own personal style. - A. Filippo Ficarelli, Head Designer 9% of our Charms & Bracelets revenue came from Reflexions since its launch in October 2018 PANDORA IN DETAIL Beautiful Design. Uniting Craftsmanship and Innovation With Pandora Shine and Pandora Reflexions, we released two concepts in 2018 that break new ground, but are still Pandora at heart. This combi- nation of classic Pandora style and new innovation is essential if we are to continue to attract a wide range of new customers – and to strike a chord with existing customers. Pandora Shine is a collection of new, affordable gold-plated jewellery, made to the same high-qual- ity craftsmanship standards and ethics as our other Pandora collections. Solid sterling silver is double plated in pure 18k gold. The designs are brought to life by a combination of traditional artisan tech- niques and modern high-end technology. All our materials are ethically sourced, and each piece is meticulously hand-finished to perfection. Pandora Reflexions is the first new charm bracelet concept in five years. It utilises the new techno- logical advances that have been built in our craft- ing facilities over the last two years, including new plating techniques. The new bracelets come in sterling silver, Pandora Rose and Pandora Shine. They are crafted in a flexible mesh-style, and can be matched with clip-on interchangeable charms that can be tailored to the customer’s own prefer- ence. The charms have built-in silicone grips that keep them in place. The driving force behind the new concepts are head designers Francesco Terzo and A. Filippo Ficarelli. Since joining Pandora in 2017, Frances- co and Filippo have put together a design team in Milan and Copenhagen with a diverse mix of ages, skills and nationalities. P A N D O R A A N N U A L R E P O R T 2 0 1 8 C O N T E N T S F I N A N C I A L R E V I E W 5 2