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In2014, we continued the roll-out of our PANDORA
Ethics programme, which is designed to facilitate the
implementation of our ethical aspirations and procedures
within human rights, working conditions, the environment,
business integrity and responsible sourcing. Our core Ethics
policies can be found at
GOVERNANCE
For PANDORA, the aim of good corporate governance is to
maximise long-term value creation and ensure transparency
and accountability in thewaywe fulfil our obligations
towards all key stakeholders. PANDORA intends to exercise
good corporate governance at all times andwe assess our
practices according to the recommendations issued by
theDanishCommittee onCorporateGovernance. Read
more about governance on our website. PANDORA Ethics
is governedby our CSR SteeringCommittee, headedby
ourVice President, GroupCSR, and is furthermade up of
the heads of Procurement, Operations, HR and Investor
Relations &Communications, with our CFO representing
executivemanagement. Our progress in advancing
responsible business practices is addressed bi-annually at
PANDORA’sAudit Committee under the Board of Directors.
RESPONSIBLE JEWELLERYCOUNCIL
PANDORA is a certifiedmember of the Responsible
JewelleryCouncil (RJC).The RJC is an organisation
dedicated to reinforcing consumer confidence by
developing and implementing responsible business
practices and standards across the jewellery supply chain.
The RJC is a full member of the ISEALAlliance and thus
recognised by other leading certification organisations as
the sustainability leader within the jewellery industry.
PANDORA assumes the role as industry chair of the
Standards SettingCommittee andhas a seat on the RJC
ExecutiveCommittee.
Also in2015, PANDORA entities around theworld
were successfully audited by independent consultants in
order to achieveGroup-wide RJC recertification.
STRATEGIC PARTNERS
PANDORA engages in strategic partnershipswithother
brands. Like PANDORA, these brands have strict ethical
standards and requires bothour crafting facilities in
Thailand, andour suppliers, toundergo audits and
approvals.
BUILDINGBRAND EQUITY
To provide transparency andbuild PANDORA’s brand
equity, 2015 also saw us focusing on communicating
our ethical performance toour end-consumers. Besides
loving our jewellery design, wewant tomake sure that
consumers are aware that it is sourced, crafted and traded
in compliancewith recognised ethical standards.We are
working on a number of platforms to communicate this
message, including social media, PR toolkits, internal
communication and staff training.
In 2015, we alsoproactively shared our ethical
aspirations, efforts and resultswith the fashion andnews
media. Craftsmanship andCSRwere among themain
features at our 2015GlobalMedia event inVenice, which
was attended by 60 journalists frommore than25markets.
As it has been the case at numerous press visits to our
crafting facilities inThailand, the participatingmedia
representatives showed great interest in three subjects:
design, craftsmanship and ethical performance.The result
in terms of ethics-related PR coverage has proven tobe
staggering.
Finally, inQ32015, our consumer websites launched
a comprehensive JewelleryGuidewith fourmain features:
materials, process, responsibility and care: pandora.net/
guide.
CHARITY
PANDORAhas always been committed to charitable efforts
and has historically taken a special interest in projectswith
causes involvingwomen. For a full overviewof our charity
projects, see pandora.net/charities.
RESPONSIBLE
BUSINESS PRACTICES
AREAWORK IN
PROGRESS
