ANNUAL_REPORT_2016

18 • BUSINESS STRATEGY

PANDORA ANNUAL REPORT 2016

THE PANDORA PRODUCT UNIVERSE

Our products are a direct reflection of our desire to offer

women high-quality, hand-finished and contemporary

jewellery at affordable prices. Each product is a piece of

personal storytelling, affordable luxury and contemporary

design – and with each launch we further expand our full

universe of jewellery.

PANDORA jewellery has a distinctive look and quality.

However, within the PANDORA product universe there

are a number of distinct collections – including Moments,

PANDORA ESSENCE COLLECTION, PANDORA Rose and

the Disney collection. All of our product categories include

products from a number of different collections.

Charms and Bracelets

PANDORA’s classic charm bracelet concept Moments offers

a selection of charms and bracelets that let women wear

mementos of their unforgettable moments on their wrists.

Equipped with patented ‘stations’ and ‘clips’, the bracelets

enable women to add and combine charms in any way they

choose to create highly personalised pieces of jewellery. As

a result, almost no two PANDORA charm bracelets are ever

the same.

The Charms and Bracelets core category includes

PANDORA ESSENCE COLLECTION, a range of slender

bracelets and an accompanying assortment of charms

representing personal values. It also includes an innovative

and patent-pending solution that enables the wearer to

position charms along the bracelet. In 2016, Charms and

Bracelets made up 77% of revenue. 285 new charms were

added to our assortment and 307 were discontinued.

The Droplets rings can

be mixed and matched

to create an arresting

kaleidoscopic effect.

Captivating and chic,

leaf-inspired charms

add a botanical flair

to the popular sterling

silver bangle.

Intricate, vintage-inspired

designs put a fresh spin on the

classic Moments bracelet.

Birthstone and star sign charms

add personal meaning to

bracelet stylings.

Geometric shapes, intricate statement

pieces and designs that can be worn

in several ways make the PANDORA

collections truly personal.