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BUSINESS STRATEGY • 27
AMERICAS
EMEA
ASIA PACIFIC
EBITDA
2,503
DKK MILLION
REVENUE
6,852
DKK MILLION
SHARE OF
GROUP REVENUE
34%
CONCEPT STORES
588
EBITDA
3,996
DKK MILLION
REVENUE
9,556
DKK MILLION
SHARE OF
GROUP REVENUE
47%
CONCEPT STORES
1,206
EBITDA
1,423
DKK MILLION
REVENUE
3,873
DKK MILLION
SHARE OF
GROUP REVENUE
19%
CONCEPT STORES
344
REVENUE PER REGION
DKK million
2016
2015
2014
2013
2012
Americas
6,852
6,537
4,959
4,156
3,312
EMEA
9,556
7,548
5,304
3,760
2,542
Asia Pacific
3,873
2,652
1,679
1,094
798
SHARE OF GROUP REVENUE
2016
2015
2014
2013
2012
Americas
34% 39% 42% 46% 50%
EMEA
47% 45% 44% 42% 38%
Asia Pacific
19% 16% 14% 12% 12%