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SHAREHOLDER INFORMATION • 59

the Board of Directors will propose that the Company’s share

capital be reduced by a nominal amount of DKK 4,549,430

by cancellation of 4,549,430 own shares of DKK 1, equal to

3.9 % of the Company’s total share capital. The remaining

treasury shares may be used to meet obligations arising from

employee share option programmes. Total share options

outstanding on 31 December 2016 were 581,252.

The Board of Directors of PANDORA has decided to

launch a new share buyback programme in 2017, under which

PANDORA expects to buy back own shares to a maximum

consideration of DKK 1.8 billion. The shares acquired within the

programme will be used to reduce PANDORA’s share capital

and to meet obligations arising from employee share option

programmes. The programme will run in the period from 7

Februrary 2017 to no later than 6 February 2018.

SHAREHOLDERS

As of 31 December 2016, BlackRock, Inc. holds more than

5% of the share capital and the voting rights in PANDORA.

As of 31 December 2016, PANDORA A/S owned a total

of 5,130,682 treasury shares of nominally DKK 1 (in total

nominally DKK 5,130,682), corresponding to 4.4% of the

total shares outstanding.

As of 31 December 2016, institutional investors in

Denmark held 13% of the share capital, institutional

investors in Europe held 43% of the share capital of which

24% was held by UK investors, and institutional investors in

North America held 19%. As of 31 December 2016, 7% of

the PANDORA shares were held by Danish retail investors.

As of 31 December 2016, PANDORA’s Board of

Directors and Executive Management held a total of 78,523

and 18,647 PANDORA shares respectively, corresponding to

0.1% of the total share capital.

INVESTOR RELATIONS

The Executive Management is responsible for the presence

of an Investor Relations (IR) function, which is responsible

for PANDORA’s compliance with the Company’s Investor

Relations Policy. IR is organised as a separate unit and

reports directly to the Chief Financial Officer.

The purpose of PANDORA’s IR activities is to ensure that

relevant, accurate and timely information is made available

to the stock market to serve as a basis for regular trading

and a fair pricing of the share.

PANDORA will ensure that the Company is perceived as

visible, accessible, reliable and professional by the financial

markets and that PANDORA is regarded among the best

relative to peers. This will be achieved by complying with

the rules and legislation for listed companies on Nasdaq

OMX and PANDORA’s internal policies.

PANDORA will endeavour to maintain a high and

uniform level of information from the Company and ensure

that information is channelled back from the stock market

to the Executive Management and the Board of Directors.

Furthermore, PANDORA will continuously ensure

awareness of, and confidence in, the Company’s vision,

strategy, policies and decisions in the capital market.

Contact

Magnus Thorstholm Jensen

Vice President, Head of Investor Relations

Phone: +45 7219 5739

Email:

[email protected]

Brian Granberg

Investor Relations Officer

Phone: +45 7219 5344

Email:

[email protected]

FINANCIAL CALENDAR 2017

15 March 2017

Annual General Meeting

20 March 2017

Payment of annual dividend

9 May 2017

Interim Report Q1 2017

16 May 2017

Ex dividend date

18 May 2017

Payment date

8 August 2017

Interim Report Q2/H1 2017

15 August 2017

Ex dividend date

17 August 2017

Payment date

7 November 2017

Interim Report Q3/9M 2017

14 November 2017 Ex dividend date

16 November 2017 Payment date

SHARE INFORMATION

Exchange:

Nasdaq Copenhagen

Trading symbol:

PNDORA

Identification number/ISIN: DK0060252690

Number of shares:

117,056,821 of 1 DKK

each with one vote

Share classes:

1

GICS:

25203010

Sector:

Apparel, Accessories &

Luxury Goods

Segment:

Large