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FINANCIAL REVIEW • 67
STORE NETWORK,
NUMBER OF POINTS OF SALE
2016 2015 Growth
Concept stores
2,138 1,802
336
- hereof PANDORA owned
598
474
124
- hereof 3
rd
party distributors
564
499
65
Shop-in-shops
2,027 1,674
353
- hereof PANDORA owned
111
116
-5
- hereof 3
rd
party distributors
461
414
47
Multibranded
3,966 5,795 -1,829
- hereof 3
rd
party distributors
1,020 1,184
-164
Total points of sale
8,131 9,271 -1,140
REVENUE BREAKDOWN BY
SALES CHANNEL
Share of
2016 2015 Growth revenue
Concept stores
13,306 9,719 37%
66%
- hereof PANDORA owned
6,266 4,049 55% 31%
Shop-in-shops
2,516 2,418 4%
12%
- hereof PANDORA owned
617 462 34% 3%
Branded
15,822 12,137 30%
78%
Multibranded
2,853 3,068 -7% 14%
Total direct
18,675 15,205 23% 92%
3
rd
party distributors
1,606 1,532 5%
8%
Total revenue
20,281 16,737 21% 100%
PRODUCT CATEGORY DEVELOPMENT
Share of
DKK million
2016
2015 Growth revenue
Charms
11,991
10,833
11% 59%
Bracelets
3,672
2,690
37% 18%
- hereof Moments and PANDORA ESSENCE COLLECTION
2,729
1,923
42% 13%
Rings
2,643
2,066
28% 13%
Other jewellery
1,975
1,148
72% 10%
Total revenue
20,281
16,737
21% 100%