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FINANCIAL REVIEW • 69

Administrative expenses amounted to DKK 1,981 million

in 2016 compared with DKK 1,657 million in 2015,

representing 9.8% of revenue compared with 9.9% in

2015. The nominal increase in administrative expenses was

primarily due to an increase in staff costs, and higher IT

costs, including one-off costs related to transition to a new

IT service provider.

EBITDA

EBITDA for 2016 increased by 27% to DKK 7,922 million

compared with DKK 6,214 million in 2015, resulting in an

EBITDA margin of 39.1% compared with 37.1% in 2015.

The EBITDA margin for the Americas was 36.5%,

corresponding to an increase of 2.2 percentage points

compared with 2015. The improvement was primarily

driven by the increase in gross margin.

The EBITDA margin for EMEA increased from 38.8%

in 2015 to 41.8% in 2016. The increase in EMEA was

primarily driven by the increase in gross margin as well as

improved leverage on the cost base from an increase in

revenue - primarily in the UK, Italy and France.

The EBITDA margin for the Asia Pacific region was

36.7% in 2016 compared with 39.5% in 2015. The

improvement in gross margin was more than offset by an

increase in costs related to the expansion in China, Japan

and Singapore, which had a negative impact of around 4

percentage points compared with 2015.

EBIT

EBIT for 2016 increased to DKK 7,404 million compared

with DKK 5,814 million in 2015, an improvement of 27%

on 2015, resulting in an EBIT margin of 36.5% for 2016

versus 34.7% in 2015.

NET FINANCIALS

Net financials amounted to an income of DKK 246 million

in 2016, compared with an expense of DKK 469 million

in 2015, primarily reflecting exchange rate gains including

gains, on foreign exchange hedge contracts.

INCOME TAX EXPENSE

Income tax expense was DKK 1,625 million in 2016

compared with DKK 1,671 million in 2015, corresponding

to an effective tax rate of 21.2% for 2016 compared with

31.3% in 2015. The decrease compared with 2015 was

due to a settlement made in May 2015 with the Danish tax

authorities, which had a one-off effect of DKK 364 million

in 2015.

REGIONAL

EBITDA MARGINS

2016

vs. 2015

2016

2015

(% pts)

Americas

36.5% 34.3% 2.2%

EMEA

41.8% 38.8% 3.0%

Asia Pacific

36.7% 39.5% -2.8%

Group

39.1% 37.1% 2.0%

SENSITIVITY ANALYSIS

ON CURRENCY

1

Change in

DKK million

exchange rate Revenue

EBITDA

USD

+10% 613

176

CAD

+10%

82

72

AUD

+10% 153

122

GBP

+10% 270

228

EUR

+1%

57

38

CNY

+10%

91

46

THB

+10%

-

-231

1

Revenue and EBITDA would have been impacted by the above

amounts if exchange rates in 2016 had been higher than the realised

exchange rates. The impact would have been the opposite if exchange

rates had been lower. The analysis is based on the transaction currency.