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“It is PANDORA’s vision to become theworld’smost recog-
nised jewellery brand”.
At PANDORA, we firmly believe that this recognition
is only achievable if we navigate our approach to responsi-
ble business practices inharmonywith the interests of our
costumers and other key stakeholders.We constantly strive
to remain faithful to our heritage of being responsible in
everythingwe do and by actively engage in dialoguewith
our surroundings to learn and share experiences in advanc-
ing responsible business practices.
Havingworked systematicallywithCorporate Social
Responsibility for years, 2012became the yearwhen
PANDORAbecame certifiedon anumber of CSR standards.
We areproud to receive such recognitions – andwe actively
use the lessonswehave learntwhen engaging in joint efforts
to advance sustainability in the entire jewellery industry.
On topof documenting compliancewithCSR
commitments, this year’s report seeks to provide an insight
intohowwe have ensured groupwide implementation
of our CSRpolicies, tools and guidelines.We call this
“PANDORA Ethics“.We do this by disclosing PANDORA’s
overall approach toCSR aswell as the challengeswe face,
the effortswe initiate and the resultswe achieve in the three
parts of our value chain; sourcing, crafting and trading.
This year’s report pays special attention toour employ-
ment relationshipwith the 4,124 people engaged in the
actual crafting of our genuine, hand-finished jewellery. By
doing this, we hope to provide a valuable insight into the
management philosophy that has enabled PANDORA to
craft andmarket millions of pieces of jewellery in 2012.
BjørnGulden
President andChief ExecutiveOfficer
CEO STATEMENT
CEO STATEMENT
