7
CSR APPROACH
ETHICALASPIRATIONS
During the past decade, PANDORA has developed to
become one of theworld’s leading jewellery brands.We
take great pride in this achievement and acknowledge that
with this position follows an expectation from our stake-
holders that PANDORAwill ensure high ethical standards
in all our dealings. Our GroupCSR policy helps us
navigate in our endeavor to reach our ethical aspirations:
“PANDORA is committed to advancing responsible
business practices from the sourcing of gemstones,
preciousmetals and other materials to the crafting and
marketing of our jewellery.
We believe that corporate social responsibility and our
aspiration to offer high quality and genuine jewellery go
hand in hand. Responsible business practices and social
awareness have always been part of PANDORA’s DNA
and they are virtues whichwe strive to honour in our daily
operations as well as through initiatives that aim at raising
the bar for the jewellery industry.
Furthermore,we believe that our business shall benefit
our stakeholders and not least our customers. Therefore,
PANDORA has a social commitment to supporting
charitable purposes that inspire individuality and improve
the lives of women around theworld”.
GOVERNANCE
At PANDORA, the aim of goodCorporateGovernance is
tomaximise long-term value creation and ensure transpar-
ency and accountability in thewaywe fulfill our obliga-
tions towards shareholders, consumers, customers,
employees, authorities and other key stakeholders. A natu-
ral part of this exercise is to assess our practices according
to corporate governance recommendations issued by the
DanishCommittee onCorporateGovernance. Exactly how
we do this is further elaborated on our governance site on
.
Focusing in onCSR governance, we have now gained
three years of experience in operating our CSR Steering
Committee, commissioned to define, coordinate andmoni-
tor ethical performance throughout the group. The Commit-
tee is headed by ourVice President GroupCSR and further
consists of the heads of Production, Procurement, HR,
Investor Relations andCommunications andwith our
Chief Financial Officer andChief Merchant representing
CSR
APPROACH
