16•BUSINESS STRATEGY
PANDORAANNUAL REPORT2014
Other jewellery
In addition to charms, bracelets and rings, we also design,
produce and sell necklaces, pendants and earrings. These
versatile collections can be combinedwith our other
product categories to create a unique and highly personal
REVENUE FROMRINGS ROSE BY 116.7%
FOLLOWING INCREASED FOCUSON
THISCATEGORY
REVENUE FROMOTHER JEWELLERY
INCREASEDBY37.6%, DRIVENBYOTHER
BRACELETS, NECKLACESAND EARRINGS
look, or can beworn on their own. Other jewellerymade
up 11.6% of PANDORA’s total revenue in 2014, compared
with 11.2% in 2013.
MOMENTSCHARMBRACELET
PANDORA ESSENCECOLLECTION
RINGSANDOTHER JEWELLERY
