GROWING INBOTHNEW...
BUILDINGA STRONGBRAND INTHE LANDOFDESIGN
Four years ago, almost no-one in Italy knew the
name PANDORA.Today, it is one of the best-known
jewellery brands in the country, with increasing
revenue and a blossoming reputation.
Italy is one of Europe’s largest jewellerymarkets, with an
annual retail value of almost DKK 28 billion according to
Euromonitor International.The Italian jewellery industry is
characterisedby a large number of independent jewellers –
around 20,000. PANDORA chose to focus on the top 1,000
jewellers aswell as opening a number of own and operated
concept stores to showcase the brand.
The openingswere followedby a number of brand
awareness campaigns and the brand rose to fame. One of
the first franchisees to sign an agreement withPANDORA
was the SongaGroup – one of the biggest jewellery traders
in Italy – firmly establishing the PANDORA brand in Italy.
Today, PANDORA products are available through a
total of 749 points of sale across the country, including
36 concept stores and seven shop-in-shops. In2014,
PANDORA Italy delivered sales-out growth of more than
40% comparedwith2013.
