NOTES
Consolidated financial statements •67
SEGMENT INFORMATION
PANDORA’s activities are segmented on the basis of
geographical areas in accordancewith themanagement
reporting structure.
In determining reporting segments, a number of
segments have been aggregated. All segments derive their
revenue from the types of products shown in the product
information in note 2.1.
TheGroup operateswith twoperformancemeasures,
bothmeasured on business performance. EBITDA is the
primary performancemeasure and EBIT the secondary
performancemeasure.
Management monitors the segment profit of the
operating segments separately for the purpose of making
decisions about resource allocation and performance
management. Segment results aremeasured as EBITDA,
corresponding to ‘operating profit’ in the consolidated
financial statements before amortisation, depreciation and
impairment losses in respect of non-current assets.
Income statement
Unallocated
Total
DKKmillion
Americas
Europe
Asia Pacific
cost
Group
2014
External revenue
4,959
5,304
1,679
-
11,942
Segment profit (EBITDA)
2,053
2,298
831
-888
4,294
Amortisation, depreciation and impairment losses
-222
Consolidated operating profit (EBIT)
4,072
2013
External revenue
4,156
3,760
1,094
-
9,010
Segment profit (EBITDA)
1,772
1,359
414
-664
2,881
Amortisation, depreciation and impairment losses
-200
Consolidatedoperating profit (EBIT)
2,681
Unallocated cost mainly comprises costs at theDanish headquarters and theThai crafting facilities.
2.2
SECTION 2: RESULTS FOR THE YEAR, CONTINUED
