6
PANDORA ETHICS REPORT
7
APPROACH
In 2013, we continued our efforts to further develop
and implement PANDORA
Ethics
, our Corporate Social
Responsibility (CSR) and compliance programme,
throughout PANDORA’s value chain – from ensuring
ethical sourcing and procurement, through safe and
healthy jewellery crafting, to the responsiblemarketing
and sale of our jewellery in approximately 10,300 stores
around theworld.
ETHICAL ASPIRATIONS
During the past decade, PANDORA has developed to
become one of theworld’s leading jewellery brands.We
take great pride in this achievement and acknowledge
that with this position follows a just expectation from our
stakeholders to continually strive to ensure high ethical
standards in all our dealings. Our CSR policy guides us
in this endeavour:
“PANDORA is committed to advancing responsible
business practices, from the sourcing of gemstones,
preciousmetals and othermaterials to the crafting and
marketing of our jewellery.We believe that corporate social
responsibility and our aspiration to offer highquality and
genuine jewellery gohand in hand. Responsible business
practices and social awareness have always beenpart of
PANDORA’sDNA, and they are virtueswhichwe strive to
honour inour daily operations aswell as through initiatives
that aim at raising the bar for the jewellery industry.
Furthermore,we believe that our business shall benefit
our stakeholders andnot least our customers. Therefore,
PANDORA has a social commitment to supporting
charitable purposes that inspire individuality and improve
the lives of women around theworld”.
PANDORA
ETHICS
In2013, we continued the rollout of our PANDORA
Ethics
programme, which is designed to implement our ethical
aspirations and policieswithin human rights, working
conditions, the environment, business ethics and
responsible sourcing. All
Ethics
policies canbe found
onwww.pandoragroup.com/csr.
By the end of 2013, standard PANDORA
Ethics
training has been conducted for our people at all region-
al offices and specialised training has been provided for
relevant departments. Furthermore, PANDORA
Ethics
is
now integrated into our introduction programmes for new
colleagues and a new PANDORA
Ethics
e-learningmodule
is expected to launch inQ1 2014.
In order to ensure that our responsible business
practices remain alignedwith our aspirations, commit-
ments and the just expectations of our stakeholders, we
expect to conduct a review of the PANDORA
Ethics
programme during 2014. Following this exercise, wewill
launch a new cycle of training and campaigns in 2014
and 2015.
APPROACH
