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PANDORA ANNUAL REPORT 2016

10 • PANDORA IN 2016

Q1

Q2

2016 HIGHLIGHTS

CAPITAL MARKETS DAY

IN THAILAND

We hosted a day to update analysts,

institutional investors and the media

on our strategy in the Asia Pacific

region. The day also included insights

into our supply chain and a tour of

our crafting facilities in Gemopolis,

Bangkok.

TAKING OVER DISTRIBUTION IN

SINGAPORE, MACAO AND THE

PHILIPPINES

We acquired the Norbreeze Group’s

PANDORA store network in Singapore

and Macao. We also entered into a

new agreement with our distributor in

the Philippines and opened an office

in Singapore.

PANDORA ACQUITTED

IN COURT CASE

The Eastern High Court in

Copenhagen, Denmark, passed verdict

in the appeal case against PANDORA

regarding the announcement date

of the downward adjustment in

our revenue expectations in 2011.

PANDORA was acquitted on all

counts.

RETURNING DKK 5.5 BILLION

TO SHAREHOLDERS

In connection with the release of our

2015 Annual Report and the Annual

General Meeting, it was decided to

return DKK 5.5 billion to shareholders

through dividends and share buyback.

UPGRADING AROUND

200 STORES IN THE US

US jewellery chain Jared began

the upgrading of around 200 stores

to PANDORA shop-in-shops. The

upgrade was completed by the end of

2016.

THE UNIQUE THANK YOU

Our Unique Thank You campaign,

including an online film, launched

in time for Mother’s Day. Later in the

year, the campaign won Gold in the

Online Advertising Branded Content

category at the Lovie Awards.

PANDORA RECOGNISED

FOR QUALITY

PANDORA received the Quality Best

Practices Award from the European

Society for Quality Research in

recognition of our organisational

excellence and manufacturing quality.