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PANDORA ETHICS REPORT 2016
2
3
PEOPLE GLOBALLY
+21,500
2,100 of these are
PANDORA concept stores
+8,100
12,400
POINTS OF SALE
IN REVENUE
CRAFTING FACILITIES
IN THAILAND
CRAFTSPEOPLE
IN THAILAND
PIECES OF JEWELLERY
CRAFTED
>122
MI LL ION
ensures our ability to maintain and
develop high ethical standards
OUR OWN
DKK 20
BI LL ION
21% up
from last year
bringing their skills,
their vision and their hearts and
minds to work each day
2016 was exciting for PANDORA.
It was another record-breaking
year, with 122 million pieces of
jewellery crafted and revenue
exceeding DKK 20 billion.
We opened our 17th eSTORE,
our 2000th concept store and
welcomed more than 4,800 new
colleagues to the PANDORA pride.
It was also a year of building for the future, underlining our
commitment to nurturing and safeguarding our environment,
both within our company and in the world around us.
The improvements we made in 2016 have left us well placed
to push on towards our goal of becoming the world’s most
loved jewellery brand.
Internally, we reorganised ourselves in order to sharpen our
focus on collaborations across our integrated value chain.
As part of this process, we established three strong regions:
The Americas, EMEA and Asia-Pacific. Finally, we inaugurated
two LEED-certified (Leadership in Energy and Environmental
Design) entities: new Global Office by the harbour in
Copenhagen and a new green crafting facility near Chiang
Mai in Northern Thailand. We also commenced the
construction of another LEED-certified building at our crafting
facilities in Bangkok.
These improvements were carried out to gear the company
for the opportunities that lie ahead of us, while staying loyal
to our pledge to run a healthy business that focuses on respect
for our people, the integrity of our products and minimising
our impact on the planet.
This is our seventh annual Ethics Report showcasing the
aspirations, efforts and results we have achieved as part of
PANDORA’s ongoing journey towards becoming a more
resilient and sustainable company. We are proud of the
progress we made in 2016, and we are equally proud of the
shared value we have been part of creating through partner
ships, such as the United Nations Global Compact and the
Responsible Jewellery Council. Here, we assume a leading role
among peers, industry experts and civil society organisations
in defining the ethical standards for the entire jewellery
industry. Last but not least, we are also proud of the increased
transparency and assurances that we can offer our consumers,
who trust us to ensure that their jewellery is produced
according to the highest ethical standards.
Our many achievements in 2016 would not have been
possible without the dedicated people that make up our
company. It has been extremely inspiring to see how
our colleagues have reacted and embraced the changes
by living out our core values of pride, passion and
performance.
Anders Colding Friis,
President & Chief Executive Officer
BUILDING FOR
A GREENER FUTURE
CEO STATEMENT
ABOUT PANDORA