10
PANDORA CSR REPORT
RESPONSIBLE JEWELLERY COUNCIL
In 2012, we continued our active parti-
cipation in the Responsible Jewellery
Council (RJC). As elected 2011/2012
representative of jewellerymanufacturers
inRJC’s Standards Committee,
PANDORA has been involved in two
important RJCmilestones that bothwere
reached in 2012.
Firstly, the development of RJC’s Chain-of-Custody
certification standard for gold that ensures the identifica-
tion of responsibly sourced, produced, processed and
traded gold through the jewellery supply chain. Secondly,
in 2012 RJCwas accepted as a full member of the ISEAL
Alliance, the global association for social and environ-
mental standards.
PANDORAwelcomes RJC’smembership of the ISEAL
alliance. By joining ISEAL, RJC takes a first step frombeing
an industry initiative towards becoming amulti-stakeholder
initiative.Thus, RJC has extended the number of seats in its
Standards Committeewhich now also includes civil society
organisations such as theAlliance for ResponsibleMining,
WWF, Fairtrade, HumanRightsWatch, Social Accountabil-
ity International and Solidaridad.The first major task facing
the extended Standards Committee is to revise the existing
Code of Practices. PANDORAwill engage in this process
with the firm determination to be part of the solutionby
pushing the code towards still more sustainable standards.
Havingworked systematicallywithCSR for years, it is
PANDORA’s experience that in order to succeed, CSR
standardsmust appear reasonable and achievable to the
staff we expect to implement and live by the rules.There-
fore, it is also paramount toPANDORA that the revisedRJC
standards andprocedures remain ambitious – and ahead
of the curve - while at the same time appear flexible and
achievable to both existing and potential newmembers.
SOURCING, CRAFTING AND TRADING
The implications of thePANDORA Ethics programme and its
underlyingpolicies, tools and guidelineswill vary across the
threemainparts of our value chain; Sourcing, crafting and
trading.Thus, the remainder of this communicationon
PANDORA’s progress in advancing responsiblebusiness
practices is divided into threeparts explaining the ethical
dilemmaswe face, the actionswe initiate and the resultswe
have achieved in2012within the threeparts of our value
chain: Sourcing, crafting and trading.
Responsible
Jewellery
Council
ISEALAlliance
ISEALmembers including the Fairtrade Labelling
Organizations International (FLO), Forest Steward-
shipCouncil (FSC), andMarine StewardshipCouncil
(MSC), Rainforest Alliance Social Accountability Inter-
national and the Responsible JewelleryCouncil are all
leaderswithin their fields, committed to creating solid
andnow credible standard systems that give business,
governments and consumers the ability to choose
products that have been responsibly produced.
