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ABOUT PANDORA
PERSONAL EXPRESSION TOLD THROUGH JEWELLERY
Our jewellery celebrates the individuality of every woman and lets her express this
uniqueness in her own special way. It is beautiful, current and forever relevant –
and each piece can be worn on its own or combined with other PANDORA pieces
to create a unique look and style.
From London to New York, Shanghai to Sydney, you can buy our jewellery in
almost any major city in the world as well as online in one of our eSTOREs. Every
one of our concept stores is something special – a beautiful branded space that has
been carefully designed to show our universe of jewellery at its best.
THE CRAFTSMANSHIP BEHIND EVERY PIECE
Creating high-quality jewellery takes passion, care and great attention to
detail. Every piece of PANDORA jewellery passes through expert hands as it is
transformed from raw material – 14k gold, sterling silver, stones, cultured pearls,
Murano glass and enamel – to a beautiful finished piece.
Our goldsmiths, silversmiths, stone-setters and other craftspeople work at our
crafting facilities in Thailand, where we combine centuries-old crafting traditions
with modern production techniques. This unique set-up enables us to quickly scale
up production of certain pieces when needed, while keeping quality high and prices
affordable.
LEADING WITH THE HEART
Since our early days, our philosophy has been to run a healthy business, with
respect for people, the product and the planet – and these principles remain at the
heart of our business today.
We own and operate the greatest part of our value chain, from design and raw
material procurement through to production and distribution. This means we know
where our jewellery comes from and how it is made – and can ensure that every
piece is designed, crafted and distributed according to our high quality and ethical
standards.
PANDORA is a pride of strong individuals with a wholehearted, can-do
attitude. We come from almost every corner of the planet, understand many
languages and have expertise in many areas of business. But wherever we are
and whatever we do, we are bound together by our values of pride, passion and
performance.