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96 • Consolidated financial statements

PANDORA ANNUAL REPORT 2016

SECTION 3: INVESTED CAPITAL AND WORKING CAPITAL ITEMS, CONTINUED

3.1 INTANGIBLE ASSETS, CONTINUED

Goodwill and distribution rights are allocated to 14 CGUs.

The recoverable amount is based on a calculation of the

value in use using cash flow estimates based on budgets

and expectations for the next three years. The long-term

growth rate in the terminal period has been set so that it

equals the expected long-term rate of inflation.

The brand is applied and supported globally in all of

the Group’s entities. The brand is maintained and preserved

through common strategy and product development at Group

level and marketing in the individual sales entities. The brand

is consequently tested for impairment at Group level. The

calculations of the recoverable amounts of CGUs or groups of

CGUs are based on the following key assumptions:

Discount rates reflect the current market assessment of

the risks specific to each CGU. The Group discount rates have

been estimated based on a weighted average cost of capital

for the industry. The rates have further been adjusted to reflect

the market assessment of any risk specific to each CGU.

The EBIT figures used in the impairment test are based

on the budget for next year, prepared and approved by

Management, and the expectations for the two subsequent

years.

The EBIT margin in the budget of the individual CGU is

based on historical experience and expectations concerning:

• revenue growth taking into account development

in network (store openings, retail/wholesale share),

product mix and market share

• cost of sales based on raw materials consumption

effected by mix of materials (stones, gold, silver and

salaries) and average lagged hedge commodity prices at

the time the budget is prepared

• development in operating expenses

• currency rates are based on actual rates at the time the

budget is prepared.

Net working capital in the budget for next year, relative to

the revenue of the individual CGUs, is based on historical

experience and is maintained for the remainder of the

expected lives. The net working capital is thus increased on

a linear basis as the level of activity increases.

The impairment tests did not show any need for

impairment losses to be recognised. Based on sensitivity

analyses, it is Management’s opinion that no probable

change in any key assumptions would cause the carrying

amount of the CGUs or groups of CGUs to exceed the

recoverable amount.

Discount rate

Growth rate in

Discount rates and growth rates in terminal period

before tax

the terminal period

2016

US and Caribbean

10.9%

2%

Other Americas

9.9%-21.3%

2%-8%

Northern Europe

8.4%

2%

Other EMEA

9.8%-16.7%

2%

Asia

7.3%-12.3%

2%

Pacific

11.4%

2%

Group

11.2%

2%

2015

North American

11.4%

2%

South Americas

55.5%

2%

Western Europe

9.6%

2%

Central Western Europe

10.1%

2%

Central Eastern Europe

13.0%

2%

Distributors and Travel Retail

10.4%

2%

Pacific

11.5%

2%

Asia

10.0%

2%

Group

11.3%

2%